Prof. Dr. Julius Stephan


Akademische Ausbildung:

2013 – 2020 Promotion zum Doctor of Philosophy (PhD) in Research for Marketing (magna cum laude), University of Strathclyde Business School, Glasgow, UK (AACSB, EQUIS, AMBA)
2018 – 2019 Postgraduate Certificate in Learning and Teaching, Aston University Business School, Birmingham, UK (AACSB, EQUIS, AMBA)
2013 - 2014 Postgraduate Certificate in Research Methodology for Business & Management, University of Strathclyde Business School, Glasgow, UK
2009 - 2010 Master of Science in International Marketing (mit Auszeichnung), University of Strathclyde Business School, Glasgow, UK
2005 - 2009 Bachelor of Arts (Honours) in Business Management, University of Sunderland Business School

Berufliche Tätigkeit:

Seit März 2021 Vizepräsident der Dualen Hochschule Schleswig-Holstein
Seit 09/2021 Professur für ABWL, insbesondere Marketing, Duale Hochschule Schleswig Holstein (DHSH), Kiel
2017 – 2021 Assistant Professor (Lecturer) in Marketing, Aston University Business School, Birmingham
2020 - aktuell freiberuflicher Dozent für Marketing, Hamburg School of Business Administration (HSBA), Hamburg
2016 - 2017 Strategische Assistenz der Geschäftsführung Marketing, Groth und Schneider KG, Hamburg
2016 –2018 freiberuflicher Dozent für Marketing und CRM, International School of Management (ISM), Campus Hamburg
2013 - 2016 Wissenschaftlicher Mitarbeiter im Department Marketing und Konsumforschung, University of Strathclyde Business School, Glasgow
2011 - 2013 International Business Development Manager, Clavis International GmbH, Hamburg
2011 - 2011 City Sales Manager, Groupon Germany GmbH, Berlin
2009 - 2009 Sales Consultant, International Sport Consulting (Inspoco – C1 Group), Hamburg


·         Stephan, J. (2024). Transitional Consumer. In Elgar Encyclopedia of Consumer Behavior (S. 305-307). Edward Elgar Publishing. DOI:

·         Stephan, J. (2024). Storied Consumer Self. In Elgar Encyclopedia of Consumer Behavior (S. 291-293). Edward Elgar Publishing. DOI:

·         Stephan, J. & Dose, D.B. (2023) “From Accidental to Voluntary Simplification” - The impact of economic hardship on sustainable lifestyles, In: Advances in Consumer Research, Vol. 51 (im Erscheinen).

·         Stephan, J. & Andersen, L.P. (2023) “Hey Mum – does this vase still make you happy or can we just give it away?” The impact of experiencing economic hardship on fostering voluntarily simplified lifestyles of children, In: Consumer Culture Theory (CCT) Conference Proceedings, Lund. 

·         Nierobisch, T. & Stephan, J. (2023) “Established Sales Channel New to a Brand – How do consumers respond to a brand in a new sales channel?” In: Recent Advances in Retailing and Consumer Science (RARCS Proceedings), Lyon.

·         Stephan, J. (2022). Teaching sustainable marketing through a transformative consumer research lens. In: Embedding Sustainability, Corporate Social Responsibility and Ethics in Business Education (S. 25-37). Edward Elgar Publishing. DOI:

·         Stephan, J. (2022). Market Insight - Groupon: Key Account Management Gone Wrong. In: Baines, P., Fill, C. & Rosengren, S. (2019), Marketing, Oxford University Press.

·         Stephan, J. (2019). Marketing at Work: Groupon - Making Life less boring through Direct Marketing on the Web. In: Armstrong, G., Kotler, P., Harker, M.J. & Brennan, R. (2019) Marketing: An Introduction, 5. Auflage, Pearson Prentice Hall.

·         Stephan, J., Hamilton, K. & Jafari, A. (2018). Riches to Rags to Riches - Consumer identity reconstruction after having overcome a spell of poverty. In; European Advances in Consumer Research, Vol. 10 (2018) Association for Consumer Research.

·         Stephan, J., Hamilton, K. & Jafari, A. (2016). Like a Phoenix from the Ashes - Being Sustainably Happy after Overcoming a Poverty Spell, 41st Annual Macromarketing Conference Proceedings, Dublin. 

·         Stephan, J. (2015). Cast Away awhile - Consumers' reconstruction of identity after having escaped a spell of financial hardship and its influence on symbolic brand consumption, Academy of Marketing (AM) Proceedings, Limerick. 

·         Stephan, J. (2014). Understanding Person-Brand Relationship Dynamics in cases of consumers transitioning into poverty and escaping from it - an explorative study of the transitory poor in Germany and their brands, European Marketing Academy (EMAC), Valencia.

Gutachtertätigkeiten für Fachzeitschriften und weitere Infos:

Adhoc Gutachter für Advances in Consumer Research (ACR) & Journal of Marketing Management
Anerkennung als Senior Fellow der Higher Education Academy (SFHEA), UK
Anerkennung als Digital Marketing Professional des Digital Marketing Institute (DMI)