Akademische Ausbildung:

09/2011 – 04/2017 Promotion zum Dr. rer. pol. (summa cum laude), Georg-August-Universität Göttingen, Dissertation: Assessing Flagship Store Effectiveness – Updating Brand Experience and Its Consequences by Using the Example of two National Brands in the Fast-Moving Consumer Goods Industry
06/2009 – 09/2011 Studium der Betriebswirtschaftslehre, Schwerpunkt International Marketing & Management, Abschluss: Master of Science in Economics & Business Administration, Copenhagen Business School (CBS), Dänemark
09/2007 – 05/2008 Auslandssemester University of Essex, Essex, UK
10/2005 – 04/2009 Studium der Betriebswirtschaftslehre, Schwerpunkt International Management, Abschluss: Bachelor of Science in Business Administration, Katholische Universität Eichstätt-Ingolstadt
07/2020 Geprüfter Fachmann für Immobiliardarlehensvermittlung IHK nach §34i Abs. 2 Nr. 4 der Gewerbeordnung

Berufliche Tätigkeit:

Seit 05/2021 Professor für ABWL und Handelsmanagement, Duale Hochschule Schleswig-Holstein (DHSH), Kiel
01/2018 – 04/2021 Assistent der Geschäftsführung, Günther Franke Gruber Bauherren GmbH, Hamburg
09/2016 – aktuell Dozent für Handelsmarketing, Duale Hochschule Baden-Württemberg, Mosbach
09/2011 – 09/2017 Wissenschaftlicher Mitarbeiter, Professur für Marketing und Handelsmanagement, ehem. Professur für Handelsbetriebslehre, Georg-August-Universität Göttingen

Publikationen:

Jahn, S./Nierobisch, T./Toporowski, W./Dannewald, T. (2018): Selling the Extraordinary in Experiential Retail Stores, in: Journal of the Association for Consumer Research, Vol. 3, pp. 412-424.
Jahn, S./Toporowski, W./Dannewald, T.,/ Nierobisch, T. (2018): Erlebnisorientierte Markeninszenierung in Flagship Stores, in: Zanger, C. (Ed.): Events und Marke. Wiesbaden: Springer Gabler, 185-201.
Nierobisch, T./Toporowski, W./Dannewald, T./Jahn, S. (2017): Flagship stores for FMCG national brands: Do they improve brand cognitions and create favorable consumer reactions?., in: Journal of Retailing and Consumer Services Vol. 34, pp. 117-137
Nierobisch, T./Jahn, S./Toporowski, W./Dannewald, T. (2017): Die Wirkung von Flagship Store Attraktionen auf die Markenwahrnehmung: Kann ein Besuch zum erlebnisorientierten Event für Kunden und Marke werden?. 9. Konferenz Eventforschung „Events und Marken“ von Prof. Dr. Cornelia Zanger und der TU Chemnitz, Chemnitz, Deutschland, 29.09.2017.
Nierobisch, T./Toporowski, W./Dannewald, T./Jahn, S. (2016): When Flagship Stores Backfire - A Qualitative Analysis of Customer Feedback Regarding Flagship Store Failure, in Rasouli, S./Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 23nd Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Services Studies (EIRASS), Edinburgh, England, 11.-14.07.2016.
Nierobisch, T./Toporowski, W./Dannewald, T. (2016): Visiting Flagship Stores of Less Exclusive Brands - are Brand Experiences, Brand Perceptions, and Favorable Consumer Behaviour Created?, in Knoeferle, K. (ed.): Marketing in the Age of Data, European Marketing Academy (EMAC) und Norwegian Business School (BI), Oslo, Norwegen, 24.-27.05.2016.
Nierobisch, T./Toporowski, W./Dannewald, T. (2015): Flagship Stores For FMCG National Brands: Gaining Competitive Advantage over Rival National Brands and Private Labels, in Rasouli, S./Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 22nd Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Services Studies (EIRASS), Montreal, Kanada, 27.-30.07.2015.
Nierobisch, T./Toporowski, W./Dannewald, T. (2015): TV Advertising For Private Label Brands: Overcoming The Final Image Barriers, in Rasouli, S./Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 22nd Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Services Studies (EIRASS), Montreal, Kanada, 27.-30.07.2015.
Hildebrandt, B./Hanelt, A./Piccinini, E./Kolbe, L./Nierobisch, T. (2015): The Value of IS in Business Model Innovation for Sustainable Mobility Services - The Case of Carsharing, 12th International Conference on Wirtschaftsinformatik (WI 2015), Osnabrück, Deutschland, 4.-6.03.2015.
Nierobisch, T./Toporowski, W./Dannewald, T. (2014): Manufacturer Information Impacts on Brand Equity of Private Labels and National Brands: Attention Please, National Brand Manufacturers!, in: Rasouli, S./Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 21st Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Services Studies (EIRASS), Bukarest, Rumänien, 9.07.2014
Nierobisch, T. (2014): Customer-Based Brand Equity-Enhancing Marketing-Mix Instruments for Private Labels and National Brands: The Case of Naming Strategies, Co-Branding or Endorsements, and Flagship Stores!, 43rd Annual Conference of the European Marketing Academy (EMAC), Valencia, Spanien, 2.06.2014
Nierobisch, T./Dannewald, T. (2013): Horizontal Brand Architecture Impacts on Private Label Brand Equity – Choice-Based Conjoint in Marketing. Joint SKIM/Sawtooth Software European Conference and Training Event, Berlin, Deutschland, 9-12.04.2013.